Xingpeng Fitness

Xingpeng Fitness' website was built around the bilingual display needs of a fitness brand, with attention placed on keeping brand presentation, course information, and promotional imagery aligned. The expression is more direct, and it especially values clarity when switching between Korean and Chinese content.

The real challenge in bilingual projects is not only making the text switch, but making the information hierarchy feel equally clear in both languages. Once the brand content, course entry points, and order of expression are stabilized, the site can keep growing without feeling fragmented by language.